BU 404 - Integrated Marketing Communications

Overview

Course Title

Integrated Marketing Communications

Department(s)

Description

The objective of this course is to provide students with an overview of the components and considerations involved in the development, coordination, and execution of Integrated Marketing Communications (IMC) strategies involving a coordinate set of communication tools: advertising, sales promotion, direct marketing, personal selling, publicity and public relations, and digital interactive media, social media and internet marketing.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

008068

Course Schedule

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