BU 402 - Marketing Research

Overview

Department(s)

Description

Survey of basic techniques: formulating research design, data collection, sampling, questionnaire design, interpretation of data, report design, and marketing problems.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

008067

Course Schedule

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