Marketing Research
Overview
Subject area
BU
Catalog Number
402
Course Title
Marketing Research
Department(s)
Description
Survey of basic techniques: formulating research design, data collection, sampling, questionnaire design, interpretation of data, report design, and marketing problems.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
008067