BU 401 - Elements of Marketing

Overview

Course Title

Elements of Marketing

Department(s)

Description

This course is designed to introduce students to the fundamental concepts and principles of marketing. It focuses on the methods, policies and institutions involved in the flow of goods and services from the producer to the consumer. Students will consider the processes by which businesses build and maintain vibrant brands with various dynamic social, economic, technological, regulatory and competitive environments.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

008066

Course Schedule

Loading...